PREFERENCeS

Assigning a preference to a Creative

Preferences should be initially created in the Preferences area of Shared Elements. Preferences created in Shared Elements are then available to all creatives.

By default, each new creative has no preferences assigned. Having no preferences assigned allows each new creative to be sent to any audience. It is not restricted by the recipients associated preferences. Standard unsubscribe are still honored.

As you build out your preferences you may want to restrict a creative from being sent to a recipient unless they have suitable preferences set. This allows you a final control measure should your audience selection or segmentation go wrong.

To assign a preference to a creative. Click on Assign.

In the Pop-up tick the preferences you would like to assign to this creative. Often it will be a one to one relationship. You are creating a Newsletter and you have a suitable Newsletter preference.

You can select multiple preferences. If multiple preferences are selected they work as “OR"s. The email will be deployed to any recipient that holds at least one of the selected preferences.

Once assigned the Preference will show in the Creative Elements section.

To remove a preference, highlight the row and click Remove.