Creative Variables
                                            The Variables 
 tab shows all variables that are used on the Creative. There are three 
 types of variable you can use within Creatives: 
                                            
                                                
                                                
                                                
                                                    | Icon | 
                                                    Description | 
                                                 
                                                
                                                    
                                                         
                                                     | 
                                                    
                                                         System Variable - are embedded in the system 
		 and cannot be deleted; they are available for use in all Creatives 
                                                     | 
                                                 
                                                
                                                    
                                                         
                                                     | 
                                                    
                                                         Shared Variable - a user-created variable 
		 that can be used across all Creatives. 
                                                        
                                                            
                                                            
                                                            
                                                                
                                                                    | Note: | 
                                                                    
 Any edits to a shared variable will effect that Creative only. 
		 However any new instances that are created of the shared variable 
		 will take on the parameters that were last updated. Deleting a 
		 shared variable is undertaken at Creative level, and as a result 
		 removes the Variable from that Creative only. | 
                                                                 
                                                            
                                                         
                                                     | 
                                                 
                                                
                                                    | none | 
                                                    
                                                         Creative Variable - a variable with no icon 
		 is a Creative Variable. This means the variable is used only on 
		 that Creative. 
                                                     | 
                                                 
                                             
                                            To see a list of all variables, including system variables, 
 that are in use on a Creative, select the Show 
 System Variables check box at the bottom of the Creative 
 Elements section of the Overview screen: 
                                            
                                                 
                                             
                                            
                                                - 
                                                    
Click the New 
	 button to create a new variable 
                                                 
                                                - 
                                                    
Click the Edit 
	 button to edit an existing variable 
                                                 
                                                - 
                                                    
Click the Delete 
	 button to delete an existing variable 
                                                 
                                             
                                            
                                                
                                                
                                                
                                                    
                                                        | Note: | 
                                                        
 You cannot delete system variables displayed with a icon. | 
                                                     
                                                
                                             
                                         | 
                                        
                                            
                                         |