What Are Variables?

Variables can be used to both personalize and target your Creatives to a specific audience. At their most basic level you can personalize emails by including information that you know about your customers. For example:

Dear John,

The insurance on yourToyota Prius expires on 15 May . Did you know that you can get a15% discount if you renew before then?

Contact your local branch of Dynamic car Insurance on 555 789 4110 to find out more.

More advanced functionality allows you to use conditional logic, Lookup Tables, and text manipulation functions to create sophisticated audience driven Creatives.

• Creating a Creative
  • Training Video - Creating A Creative
  • What is a Creative?
  • The Contents Tabs
  • Creative Contents Tab
  • Events Tab
  • Files Tab
  • Saving Creatives
  • Email Creatives
  • Variables
    • Creative Variables
    • Creating a New Variable
    • Conditional Values
    • Importing Variables From Another Creative
    • Editing Creative Variables
    • Deleting Creative Variables
    • Training Video - Using Variable Defaults
  • Lookup Tables
  • Events
  • The Content Processor
  • Viewing Creative Contents
  • Editing Creative Contents
  • Additional Functions
  • Copying a Creative
  • Heat Maps
  • Gallery View
  • Media Manager