The Content Processor

The content processor allows you to:

• Map variables

• Update your Delimiter Type

• Map events

• Map images

The content processor is displayed when content is imported into a Content, or when a Content is saved if there are any variables, events or images that require mapping. Clicking the icon while in either Design or Source View also displays the content processor.

Mapping Variables:

Any variables that require mapping are shown in the Variables section. Any variable that has been previously imported will be mapped to an existing variable, all others are mapped to Auto Create New.

Click on the drop-down arrow in the Set to Variable field to select the mapping option. See Creating a New Variable for information on creating a new variable.

Updating the Delimiter Type

The only delimiters that can be used on Creative Contents types are {}, however when importing Content content, users can import any types of delimiters, and change them to {} by:

1. Click the Change button next to Variable Delimiters.

2. Enter the Delimiter Type in the Begin: and End: fields.

3. Click Done.

The Variable(s) will now appear in the Content processor and can be mapped accordingly, for example:

Mapping Events

All imported links are automatically mapped to an event to allow them to be tracked within Email Manager. Any URL that has been previously imported will be matched to an existing event, all others are mapped to a unique event using the URL name. This name of the event can be altered, or the tracking removed if you do not wish that link to be tracked or untracked. See Creative Events for more information on how to do this. The sort applied on the events is source code order followed by the oldest event ID, followed by the ranking of the event ID.

Mapping Images

If all images have been successfully mapped to the .htm file the Content Processor will advise that the image source locations will be updated automatically for this Creative. For example:

• Creating a Creative
  • Training Video - Creating A Creative
  • What is a Creative?
  • The Contents Tabs
  • Creative Contents Tab
  • Events Tab
  • Files Tab
  • Saving Creatives
  • Email Creatives
  • Variables
  • Lookup Tables
  • Events
  • The Content Processor
  • Viewing Creative Contents
  • Editing Creative Contents
  • Additional Functions
  • Copying a Creative
  • Heat Maps
  • Gallery View
  • Media Manager