What are Lookup Tables?

Lookup tables convert variable values on a one to one, or one to many basis.

For example if using a long name, you can convert this value into an abbreviated version, for example state abbreviation. Therefore, using this example, the lookup table would convert California into CA etc:

An example of a one to many conversion is where you know the recipient's state only and you have to convert this value into State Abbreviation, Governors name and Special Offer:

• Creating a Creative
  • Training Video - Creating A Creative
  • What is a Creative?
  • The Contents Tabs
  • Creative Contents Tab
  • Events Tab
  • Files Tab
  • Saving Creatives
  • Email Creatives
  • Variables
  • Lookup Tables
    • Creating Lookup Table Data
    • Using Lookup Tables
    • Importing Lookup Tables from another Creative
    • Editing Lookup Tables
    • Exporting a Lookup Table
    • Deleting Lookup Tables
  • Events
  • The Content Processor
  • Viewing Creative Contents
  • Editing Creative Contents
  • Additional Functions
  • Copying a Creative
  • Heat Maps
  • Gallery View
  • Media Manager