Using Lookup Tables

Lookup tables are used in conjunction with variables to create sophisticated audience driven Creatives.

To use your Lookup Table you need to link it to a variable. This is done by:

1. Create the variable to link to the Lookup Table.
2. Check the Convert Values via Lookup Table check box.
3. Select the drop-down arrow on the Look-up Table field.

A list of look-up tables created for this Creative are displayed.

4. Select the relevant Table.

The Match Column is the primary key specified in your Lookup Table and cannot be edited.

The Replace Column displays a list of fields in the Table for you to map your variable with. Note: you cannot map a variable to your primary key field in your Lookup Table.

• Lookup Tables
  • Creating Lookup Table Data
  • Using Lookup Tables
  • Importing Lookup Tables from another Creative
  • Editing Lookup Tables
  • Exporting a Lookup Table
  • Deleting Lookup Tables