Email Manager - DYNAMIC REPORTING |
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Quick TotalsThis report offers summary reporting across a large number of Creatives and actions. It is most useful for reporting on the results of large marketing campaigns. Note: some native mobile applications, such as Yahoo and the MSN family, utilise proxies when serving email content. This may mean that the user environmental, platform and browser information differs between that gathered when clicking through the email and when opening the email. The click through information will be correct in this case. Some desktop email applications will provide the correct environmental information on the first email opened but provide incorrect ISP proxy information each subsequent time. Selecting Creative(s)Creatives are listed here grouped by category. To expand a category,
click the Adding Column(s)The default view shows the columns that will be displayed in your report.
You can reorder the columns by dragging them up or down the list. Remove
a column by highlighting it and clicking the The Select Event(s) panel lists all the events that are applicable to the Creatives you have selected in the main Quick Totals window. They are broken down into System level events and User Defined events. The events are further categorized into Total and Unique. The Select Ratio(s) /Complex Column(s) panel allows you to select
complex data to display in a column of your report such as ratios and
cumulative data. There is a set of default columns in the Global Ratios
/ Complex category. You can create and save User Defined Ratios/Complex
columns and add them to the User Defined category by clicking the Adding a User Defined Complex Column Enter a name for the new column in the Column Name field. Use the Format selection box to select the column type - Number, Percentage, Currency, or Duration (HH:MM:SS) Along the bottom of the window is a toolbar
where you enter your formula. First, click the Set Group ByThe Set Group By section enables reports to be sub-totaled by various criteria. You can select up to four Group-By's.
Set Date CriteriaSet a date range for your report. The date range applies to all columns in your report. Schedule ReportThis options allows you to schedule reports to run at defined times, and have the results emailed to predefined recipients. Running a ReportOnce you have scheduled the report to your requirements, click the Execute button. Your report is displayed in a pop-up window with the columns you have selected or defined and sub-totals at the bottom of each group-by section and grand totals at the bottom of the page. You can Print the Report, Save the report as HTML, or Export the report to Excel by using any of the buttons at the bottom of the screen.
Saving ReportsTo save a report, click the Save Setup button. Give the report an easily identifiable name, as it will be saved to the same location as other reports that you have saved. To retrieve a saved report, click the Load Setup button. Browse to the required report, select it, and click Load. |
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